Most people think of physical therapy as something their doctor prescribes to recover from injury or surgery. Viverant takes a holistic approach that helps prevent injuries as well as heal them through PT, nutrition and coaching. I worked with Drive, a strategic brand agency, to revitalize the Viverant brand and develop a distinctive and differentiating personality and voice that we extended from through studio designs, point of sale, email, social media, onboarding materials for employees, and a new website.