Ramada is one of the oldest and most recognized names in hospitality, a fact that also led to the baggage of outdated customer perceptions about the brand and its properties. I worked with Little & Co. to build a new campaign focused on the needs of business and leisure travelers. We created a series of TV spots that quickly captured the highs and lows of the travel experience and reminded travelers that at Ramada, they'll always feel welcome, comfortable and cared for.