Land O’Lakes developed a new, digital-first chicken feed brand for city and suburban folks with backyard flocks, and asked Travis Olson / Acre and me to bring it to life. The result is Hen Up Organic Food for Chickens. Travis created a family of adorable illustrated chicken characters. I created a brand voice that captured the weird, wonderful, and wildly entertaining antics of these funny feathered friends. And together we built the brand through packaging, website and social media launch assets.