CKY // Ideas + Words

CKY // Ideas + Words http://www.charleskyouel.com CKY // Ideas + Words Thu, 31 Dec 2009 15:44:16 +0000 http://www.charleskyouel.com en Uponor http://www.charleskyouel.com/205585/Uponor http://www.charleskyouel.com/205585/Uponor Thu, 31 Dec 2009 15:44:16 +0000 CKY // Ideas + Words 205585 Client // Uponor Project // Brand + Product Brochures Media // Print Collateral Agency // Dalton Sherman Role // Creative Director + Copywriter Uponor is a global manufacturer of heating and cooling, plumbing and fire safety systems for residential and commercial use. The company's history in Europe goes back more than a century, but the brand name is still new in North America. We set out to create a visual vocabulary and voice for Uponor North America through a series of brochures introducing Uponor products to contractors. And we introduced North American staff to the company's history, values and vision through the Uponor Logic Manual — a simple, sturdy book given to every employee in the U.S. Previous / Next image (1 of 11)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205585/Small_DSC_0166.jpg" border="0" width="591" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205585/Small_DSC_0200.jpg" border="0" width="642" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205585/Small_DSC_0183.jpg" border="0" width="642" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205585/Small_DSC_0212.jpg" border="0" width="642" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205585/Small_UponCommTopDown2.jpg" border="0" width="367" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205585/Small_UponCommSpreadCover.jpg" border="0" width="607" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205585/Small_UponCommFoilCopy.jpg" border="0" width="642" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205585/Small_UponLogicManualCover.jpg" border="0" width="599" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205585/Small_UponLogicManualTopDown2.jpg" border="0" width="491" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205585/Small_UponLogicManualCopyCU.jpg" border="0" width="594" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205585/Small_UponLogicManualSpread.jpg" border="0" width="670" height="364" align="left" /> http://www.charleskyouel.com/205585/Uponor Polaris Watercraft http://www.charleskyouel.com/196369/Polaris-Watercraft http://www.charleskyouel.com/196369/Polaris-Watercraft Wed, 30 Dec 2009 23:37:20 +0000 CKY // Ideas + Words 196369 Client // Polaris Watercraft Project // Retail Marketing Campaign Media // In-store, Catalog, Print Agency // Martin|Williams Role // Associate Creative Director + Copywriter Awards // AIGA Minnesota This campaign contrasted the cold, static facts of the daily grind with the rush of flying over open water aboard a Polaris PWC. A catalog and posters brought the message to customers in the showroom, and the Way Out Tour Kit helped dealers promote a traveling test ride event. Previous / Next image (1 of 3)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196369/Small_PolarisDealerPoster.jpg" border="0" width="642" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196369/Small_2001_PolWatercraft.jpg" border="0" width="551" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196369/Small_way-out-tour-kit.jpg" border="0" width="589" height="430" align="left" /> http://www.charleskyouel.com/196369/Polaris-Watercraft What's New http://www.charleskyouel.com/205091/What-s-New http://www.charleskyouel.com/205091/What-s-New Wed, 30 Dec 2009 23:30:58 +0000 CKY // Ideas + Words 205091 Client // CKY Project // Business Cards + Note Cards Media // Letterpress Agency // CKY + So Design + Angel Bomb Role // Copywriter + Designer Previous / Next image (1 of 4)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205091/CKY.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205091/CKY-3.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205091/CKY-2.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205091/CKY-4.jpg" border="0" width="670" height="446" align="left" /> Client // West Bank Business Association Project // Outdoor Advertising Media // Transtops + Billboards Agency // CKY + MindSpark Creative Role // Copywriter Previous / Next image (1 of 4)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205091/WB_BusShelter_Nightlife.jpg" border="0" width="430" height="620" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205091/WB_BusShelter_Music.jpg" border="0" width="430" height="620" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205091/WB_BusShelter_Food.jpg" border="0" width="430" height="620" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205091/WB_Billboard.jpg" border="0" width="620" height="190" align="left" /> Client // DataStream Content Solutions Project // New Site Media // Web Agency // CKY + Velvet Peel Role // Copywriter <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205091/DSCS_Web.jpg" border="0" width="643" height="430" align="left" /> Web Site http://www.charleskyouel.com/205091/What-s-New AKA http://www.charleskyouel.com/205067/AKA http://www.charleskyouel.com/205067/AKA Wed, 30 Dec 2009 23:00:18 +0000 CKY // Ideas + Words 205067 Client // AKA Project // Brand Identity + Marketing Media // Naming, Identity, Advertising Agency // CKY + So Design Role // Copywriter + Co-Creative Director Through the course of their lives and careers, people go through multiple jobs, email addresses, cell phone numbers and even mailing addresses. Always Known As, a.k.a., AKA was a service that let people pick a single identity that professional and social contacts could use to track down their most current contact information, and updated those contacts whenever it changed. I worked on every facet of launching this brand, from the business plan to the name, identity and marketing materials. Previous / Next image (1 of 8)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205067/AKA_Card1.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205067/AKA_Card2.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205067/AKA_Card3.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205067/AKA_Stationery.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205067/Flip_4x6.front.vert.jpg" border="0" width="286" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205067/TinCan_4x6.front.vert.jpg" border="0" width="287" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205067/Franky_4x6.front.horiz.jpg" border="0" width="430" height="287" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/205067/Frosty_4x6.front.horiz.jpg" border="0" width="430" height="289" align="left" /> http://www.charleskyouel.com/205067/AKA Intersections/Interseccionés http://www.charleskyouel.com/196324/Intersections-Interseccion-s http://www.charleskyouel.com/196324/Intersections-Interseccion-s Sun, 20 Dec 2009 18:35:20 +0000 CKY // Ideas + Words 196324 Client // Intersections/Interseccionés Project // Public Art Project Media // Public + Commercial Spaces Agency // CKY + So Design Role // Copywriter + Co-Creative Director This project was created to explore connections between communities along the I-35/A-85 corridor from Duluth to Mexico City. Our vision is to turn spaces like billboards, gas pumps, rest stops and even semi trailers into an international public art gallery showcasing artists from all points along the highway on both sides of the border. I created the project name and worked with So Design and McKnight Fellowship-winning photographer Mickey Smith on the identity and display ideas. Previous / Next image (1 of 11)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196324/Small_Intersections_Logo_1.jpg" border="0" width="573" height="92" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196324/Small_RestStop.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196324/Small_Trailer.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196324/Small_Phone.jpg" border="0" width="430" height="573" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196324/Small_Billboard.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196324/Small_GasPump.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196324/Small_Sign.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196324/Small_Wall.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196324/Small_SodaMachine.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196324/Small_TrayLiner.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/196324/Small_Statement.jpg" border="0" width="573" height="430" align="left" /> http://www.charleskyouel.com/196324/Intersections-Interseccion-s zAmya Theater Project http://www.charleskyouel.com/186193/zAmya-Theater-Project http://www.charleskyouel.com/186193/zAmya-Theater-Project Sun, 13 Dec 2009 18:54:22 +0000 CKY // Ideas + Words 186193 Client // zAmya Theater Project Project // Promotional Materials Media // Web, Collateral, Direct Mail, Apparel Role // Copywriter + Co-Creative Director Agency // CKY + sixonetwo zAmya is a nonprofit theater company that produces plays about homelessness featuring homeless actors, who also help create and produce each play. The theater project's web site, posters, fund-raising direct mail, press kits and apparel needed to reflect its offbeat personality and make the most of a very small budget. Unique designs, bright colors and writing that speaks with sincerity and wit have attracted audiences, volunteers and donations. Previous / Next image (1 of 2)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/186193/zamya_broch_sm.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/186193/zamya_misc_sm.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/186193/zAmyaWebSite.jpg" border="0" width="670" height="418" align="left" /> Web Site http://www.charleskyouel.com/186193/zAmya-Theater-Project Crumpler Bags http://www.charleskyouel.com/176416/Crumpler-Bags http://www.charleskyouel.com/176416/Crumpler-Bags Mon, 07 Dec 2009 04:58:00 +0000 CKY // Ideas + Words 176416 Client // Crumpler Bags Project // Imaginary Bags Media // Identity, Web, Print, Viral Video, Event Agency // CKY + Brooklyn Point Role // Creator + Creative Director Awards // The Show Crumpler Bags sponsored this benefit for the family of a cyclist killed near his home in Minneapolis. Local artists designed 16 custom messenger bags that were auctioned off at a fund-raising event hosted by a Minneapolis bike shop. Attendees also lined up to pay $5 for 3 shots to "design" a line of messenger bags with a paintball gun. The event attracted coverage from national cycling media and local TV news, raising more than $5,500 for a memorial fund. Previous / Next image (1 of 15)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/IB_Poster4_1.jpg" border="0" width="573" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/FancypantsSwooshes1SM_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/Bag-7_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/TiltingWindmills1SM_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/Bag-5_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/Bag-2_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/Bag-3_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/Bag-6_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/biditupSM_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/Crowd07SM_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/Crowd-1_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/GirlsWithGuns2_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/HeidiRunway1SM_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/HeidiRunway3_1.jpg" border="0" width="647" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176416/ChristinaRunway1SM_1.jpg" border="0" width="647" height="430" align="left" /> Teaser Video Paintball Bag Video http://www.charleskyouel.com/176416/Crumpler-Bags ZoneTrader.com http://www.charleskyouel.com/176390/ZoneTrader-com http://www.charleskyouel.com/176390/ZoneTrader-com Mon, 07 Dec 2009 04:04:12 +0000 CKY // Ideas + Words 176390 Client // ZoneTrader.com Project // Posters Media // Print Agency // Martin|Williams Role // Copywriter ZoneTrader.com created the first e-commerce site to buy and sell used computer equipment. These posters introduced the brand and web site to an audience of tech-savvy IT pros, giving them something to brighten up the drab, fluorescent cube farms and windowless rooms they worked in. Previous / Next image (1 of 3)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176390/ZT_YouStillWork_1.jpg" border="0" width="670" height="889" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176390/ZT_NixonAdministration_1.jpg" border="0" width="670" height="893" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176390/ZT_UsedKidney_1.jpg" border="0" width="670" height="896" align="left" /> http://www.charleskyouel.com/176390/ZoneTrader-com Resistance Fighter http://www.charleskyouel.com/176383/Resistance-Fighter http://www.charleskyouel.com/176383/Resistance-Fighter Mon, 07 Dec 2009 03:59:18 +0000 CKY // Ideas + Words 176383 Client // Syngenta Crop Protection Project // Resistance Fighter Campaign Media // Web, Print, Events, Direct Mail, Email, Television Agency // Martin|Williams Role // Copywriter + Associate Creative Director Awards // The Show Just as viruses develop resistance to antibiotics, weeds become resistant to overused herbicides. Resistance Fighter is a campaign based not on a product, but an agricultural principle: using herbicide responsibly to protect a key farming method and preserve crop technology. Through aggressive use of traditional media, online engagement and guerilla tactics, the campaign has sparked a new conversation about resistance with farmers and shown them how to fight it. It's also forced Syngenta’s largest competitor to admit the problem exists and change the way it markets its products. "Weeds Must Go" :30 TV Spot Previous / Next image (1 of 8)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176383/Small_RFChutes.jpg" border="0" width="670" height="293" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176383/Small_RFFullPageMag.jpg" border="0" width="645" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176383/Small_RFCoverWrap.jpg" border="0" width="430" height="645" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176383/Small_RFIsland3np.jpg" border="0" width="430" height="632" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176383/Small_RFStickerInsert.jpg" border="0" width="645" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176383/Small_RFHalfPageMag.jpg" border="0" width="645" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176383/Small_RFIsland1NP.jpg" border="0" width="645" height="430" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176383/Small_RFSmSpace1NP.jpg" border="0" width="645" height="430" align="left" /> Web Site http://www.charleskyouel.com/176383/Resistance-Fighter Nebulus Flotation Devices http://www.charleskyouel.com/176380/Nebulus-Flotation-Devices http://www.charleskyouel.com/176380/Nebulus-Flotation-Devices Mon, 07 Dec 2009 03:48:10 +0000 CKY // Ideas + Words 176380 Client // Nebulus Flotation Devices Project // Brand Campaign Media // Web, Print Agency // Dalton Sherman Role // Creative Director + Copywriter The Nebulus Emergency Flotation Device lets first responders do what they’ve never been able to do before: initiate a solo ice rescue without having to wait for backup. We used print and online executions to dramatize the helplessness of watching someone struggle to stay alive, and the speed and simplicity of using a Nebulus to save them. The campaign has raised brand awareness nationwide and generated leads that accounted for more than 75% of sales in 2008. Previous / Next image (1 of 7)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176380/Small_Truck_Page1.jpg" border="0" width="430" height="600" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176380/Small_Truck_Page2.jpg" border="0" width="430" height="594" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176380/CopyCU2.jpg" border="0" width="670" height="244" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176380/Small_Geese_Page1.jpg" border="0" width="430" height="594" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176380/Small_Geese_Page2.jpg" border="0" width="430" height="594" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176380/Small_Deer_Page1.jpg" border="0" width="430" height="600" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176380/Deer_Small_Page2.jpg" border="0" width="430" height="594" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/16162/176380/HomePage.jpg" border="0" width="430" height="324" align="left" /> Web Site http://www.charleskyouel.com/176380/Nebulus-Flotation-Devices