Bremer is a bank founded to help farmers and small town businesses during The Depression. To use the brand’s history of building thriving communities as a springboard to building an exciting and relevant to modern business, I worked with Little & Co.. We began by developing a new audience profile and brand strategy. This gave us the foundation to build a simple, modern and thoughtful design language that introduced a new generation of businesses to a bank that’s always gone above and beyond for its customers.