AKA
Client // AKA
Project // Brand Identity + Marketing
Media // Naming, Identity, Advertising
Agency // CKY + So Design
Role // Copywriter + Co-Creative Director
Through the course of their lives and careers, people go through multiple jobs, email addresses, cell phone numbers and even mailing addresses. Always Known As, a.k.a., AKA was a service that let people pick a single identity that professional and social contacts could use to track down their most current contact information, and updated those contacts whenever it changed. I worked on every facet of launching this brand, from the business plan to the name, identity and marketing materials.
Project // Brand Identity + Marketing
Media // Naming, Identity, Advertising
Agency // CKY + So Design
Role // Copywriter + Co-Creative Director
Through the course of their lives and careers, people go through multiple jobs, email addresses, cell phone numbers and even mailing addresses. Always Known As, a.k.a., AKA was a service that let people pick a single identity that professional and social contacts could use to track down their most current contact information, and updated those contacts whenever it changed. I worked on every facet of launching this brand, from the business plan to the name, identity and marketing materials.