Polaris Watercraft
Client // Polaris Watercraft
Project // Retail Marketing Campaign
Media // In-store, Catalog, Print
Agency // Martin|Williams
Role // Associate Creative Director + Copywriter
Awards // AIGA Minnesota
This campaign contrasted the cold, static facts of the daily grind with the rush of flying over open water aboard a Polaris PWC. A catalog and posters brought the message to customers in the showroom, and the Way Out Tour Kit helped dealers promote a traveling test ride event.
Project // Retail Marketing Campaign
Media // In-store, Catalog, Print
Agency // Martin|Williams
Role // Associate Creative Director + Copywriter
Awards // AIGA Minnesota
This campaign contrasted the cold, static facts of the daily grind with the rush of flying over open water aboard a Polaris PWC. A catalog and posters brought the message to customers in the showroom, and the Way Out Tour Kit helped dealers promote a traveling test ride event.