Nebulus Flotation Devices
Client // Nebulus Flotation Devices
Project // Brand Campaign
Media // Web, Print
Agency // Dalton Sherman
Role // Creative Director + Copywriter
The Nebulus Emergency Flotation Device lets first responders do what they’ve never been able to do before: initiate a solo ice rescue without having to wait for backup. We used print and online executions to dramatize the helplessness of watching someone struggle to stay alive, and the speed and simplicity of using a Nebulus to save them. The campaign has raised brand awareness nationwide and generated leads that accounted for more than 75% of sales in 2008.
Web Site
Project // Brand Campaign
Media // Web, Print
Agency // Dalton Sherman
Role // Creative Director + Copywriter
The Nebulus Emergency Flotation Device lets first responders do what they’ve never been able to do before: initiate a solo ice rescue without having to wait for backup. We used print and online executions to dramatize the helplessness of watching someone struggle to stay alive, and the speed and simplicity of using a Nebulus to save them. The campaign has raised brand awareness nationwide and generated leads that accounted for more than 75% of sales in 2008.
Web Site