Cenex Gift Cards
Client // Cenex
Project // Holiday Gift Card campaign
Media // In-store, Direct Mail, Print, Radio
Agency // Dalton Sherman
Role // Creative Director + Copywriter
To revitalize Cenex Gift Card sales during peak gift giving season, we built a campaign around the idea that Cenex Gift Cards free the giftee to go a little overboard with convenience store items. We created three holiday gift card designs, in-store merchandising and even gift tags to bring the message to every shelf. Cenex operators got behind the campaign and customers got into the holiday spirit: Gift Card sales went up 25% over the previous year.
Project // Holiday Gift Card campaign
Media // In-store, Direct Mail, Print, Radio
Agency // Dalton Sherman
Role // Creative Director + Copywriter
To revitalize Cenex Gift Card sales during peak gift giving season, we built a campaign around the idea that Cenex Gift Cards free the giftee to go a little overboard with convenience store items. We created three holiday gift card designs, in-store merchandising and even gift tags to bring the message to every shelf. Cenex operators got behind the campaign and customers got into the holiday spirit: Gift Card sales went up 25% over the previous year.