Integrity Windows
Client // Integrity Windows
Project // Official Product Testers campaign
Media // Web, Print, Direct Mail, In-Store, Events
Agency // Martin|Williams
Role // Copywriter + Associate Creative Director
Awards // EFFIE Awards
Integrity makes windows out of Ultrex, a fiberglass substance in every way superior to the vinyl most windows are made of. But how to tell builders without boring their socks off? An integrated campaign built around online videos featuring Official Product Testers Carl and Stu. Since the campaign launched, Integrity sales have outpaced the rest of their category by 20%, and Carl and Stu have become pop culture icons in the construction industry.
Project // Official Product Testers campaign
Media // Web, Print, Direct Mail, In-Store, Events
Agency // Martin|Williams
Role // Copywriter + Associate Creative Director
Awards // EFFIE Awards
Integrity makes windows out of Ultrex, a fiberglass substance in every way superior to the vinyl most windows are made of. But how to tell builders without boring their socks off? An integrated campaign built around online videos featuring Official Product Testers Carl and Stu. Since the campaign launched, Integrity sales have outpaced the rest of their category by 20%, and Carl and Stu have become pop culture icons in the construction industry.