Client // Syngenta
Project // Discover NG Foxtail + Wild Oat
Media // Television, Print, Direct Mail
Agency // Martin|Williams
Role // Copywriter + Associate Creative Director
Awards // NAMA

Foxtail and wild oat are the juvenile delinquents of the weed world. Finding them in a field is a farmer’s worst nightmare. And nothing kills them faster than Discover NG herbicide. Originally intended to keep competitors at bay for one more season before a new product hit the market, this campaign more than doubled awareness and helped Syngenta dealers do the same for sales.


"Foxtail Had it Coming" :30 TV Spot


"They're Back" :30 TV Spot


Print Ad