TripleInk
Client // TripleInk
Project // Universal Languages Campaign
Media // Direct Mail
Agency // Martin|Williams
Role // Copywriter + Associate Creative Director
Awards // PRINT Regional Design Annual
These postcards were part of a campaign that used languages such as hand gestures, Braille, Morse code and symbols to demonstrate the perils of marketing to a global audience without understanding cultural and linguistic nuances. It’s helped Tripleink grow beyond translation services into to a multicultural marketing leader.
Project // Universal Languages Campaign
Media // Direct Mail
Agency // Martin|Williams
Role // Copywriter + Associate Creative Director
Awards // PRINT Regional Design Annual
These postcards were part of a campaign that used languages such as hand gestures, Braille, Morse code and symbols to demonstrate the perils of marketing to a global audience without understanding cultural and linguistic nuances. It’s helped Tripleink grow beyond translation services into to a multicultural marketing leader.