Client // Cellular South
Project // Right Is Right Campaign
Media // Television
Agency // Martin|Williams
Role // Copywriter + Associate Creative Director

Cellular South needed to revitalize its brand image to compete against wireless giants like Verizon and AT&T — but stay true to its roots as an independent regional carrier. Our solution was a TV campaign that combined animation and live action to show customers that the right phone, the right plan and the right coverage could make life a little cooler.


"Bus Club" :30 TV Spot


"What's Right" :30 TV Spot


"Blue Jeans" :30 TV Spot


"Perfect Game" :30 TV Spot