NewPage Paper
Client // NewPage Paper
Project // The Response Project
Media // Direct Mail, Web, Print, Email
Agency // Martin | Williams
Role // Copywriter + Associate Creative
Awards // The Show, ARC Awards
NewPage was the country’s largest manufacturer of coated paper, but wasn’t well-known among agency creatives and print producers. So we created The Response Project to prove that great paper didn’t just look and feel better — it drove response rates. We conducted research through a direct mail campaign that proved paper was the most important factor in driving response. Agencies responded, and NewPage paper sales grew by 12 million tons in six months.
Web Site
Project // The Response Project
Media // Direct Mail, Web, Print, Email
Agency // Martin | Williams
Role // Copywriter + Associate Creative
Awards // The Show, ARC Awards
NewPage was the country’s largest manufacturer of coated paper, but wasn’t well-known among agency creatives and print producers. So we created The Response Project to prove that great paper didn’t just look and feel better — it drove response rates. We conducted research through a direct mail campaign that proved paper was the most important factor in driving response. Agencies responded, and NewPage paper sales grew by 12 million tons in six months.
Web Site