About CKY // Ideas + Words
Charles K. Youel // Copywriter + Creative Director
I make stuff up. Specifically, advertising, interactive, design, direct response, promotion and event marketing. As an independent copywriter and creative director, I create idea-centric, media-agnostic marketing strategies and creative solutions that deliver measurable results for consumer, business-to-business and arts clients.
In what used to be my spare time, I serve as Director and Curator for ARTCRANK, a poster show about bicycles that I created in 2007.
Prior to my solo career, I was Creative Director at Minneapolis agency Dalton Sherman. Before that, I worked for 10 years as a Copywriter and Associate Creative Director at Martin|Williams. In previous professional lives, I've also been a copywriter at Webber Advertising, WatersMolitor and Strategy III Group. Scroll down for details.
In the awards department, I led the creative team behind The Response Project, a campaign that won a Gold Echo Award. My cohorts and I received a Bronze Effie for the Official Product Testers campaign. Other stuff I've done has been recognized by the One Club, the American Institute of Graphic Arts (AIGA), the National Agricultural Marketing Association (NAMA), PRINT Magazine and the Minneapolis Advertising Federation.
And while my recollection of the experience is less than complete, I have a faux leather-bound document that says I graduated Cum Laude with Bachelor of Arts degree in English from Macalester College in St. Paul, Minnesota.
Anyway, enough about me. Let's talk about you.
CONTACT
e :: charles.youel@gmail.com
p :: 612.269.6280
t :: syntaxjunkie
WORK
Ideas + Words // CKY
November 1992 – present
Clients // AKA (Always Known As), ARTCRANK, Aveda, American Red Cross, Bank Forward, Bushel 48 Pasta, CANDO (Minneapolis Central Neighborhood), Caldrea, Crumpler Bags, DataStream Content Solutions, Data Sales Co., Famous Dave’s, Imaginary Bags, Intersections/Interseccionés, Microsoft, Minnesota AIDS Project, Minnesota Off-Road Cyclists, Mrs. Meyer's Clean Day, One On One Bikes, Second Harvest Heartland, Target, University of St. Thomas, Vogel Law Firm, West Bank Business Association, zAmya Theater Project
Creative Director // Dalton Sherman
January 2008 – February 2009
Clients // AmerincInn, Cenex, Children's Cancer Research Fund, Children’s HeartLink, Dunn Bros Coffee, The Humphrey Institute, Nebulus Flotation Devices, Safe Reflections, Uponor
Associate Creative Director, Copywriter // Martin|Williams
June 1998 – January 2008
Clients // 3M Dental, Boy Scouts of America, Cellular South, Center Life Finance, City of Minneapolis, Donatos Pizza, E*Trade Financial, In The Groove Music, Integrity Windows, L.L. Bean, Lincoln Financial Group, Marvin Windows, Minneapolis Downtown Council, NewPage Paper, Pfizer Animal Health, Polaris ATVs, Watercraft and Snowmobiles, Powertel, Syngenta Crop Protection, Tripleink, Victory Motorcycles, ZoneTrader.com
Copywriter // Webber Advertising
March 1996 – June 1998
Clients // Aussie Hair Care, General Mills Cereals, General Mills Flour & Foodservice, Jennie-O Turkey, Hormel, Johnson Fishing, Northern States Power, The Show (Minneapolis)
Copywriter // WatersMolitor
August 1994 – February 1996
Clients // Pillsbury, Sierra Pacific Power, Wisconsin Milk Marketing Board
Intern, Copywriter // Strategy III Group
September 1990 – November 1992
Clients // Cray Research, Café Frozen Foods, Dairy Queen, Red Baron Pizza, Tony's Pizza
I make stuff up. Specifically, advertising, interactive, design, direct response, promotion and event marketing. As an independent copywriter and creative director, I create idea-centric, media-agnostic marketing strategies and creative solutions that deliver measurable results for consumer, business-to-business and arts clients.
In what used to be my spare time, I serve as Director and Curator for ARTCRANK, a poster show about bicycles that I created in 2007.
Prior to my solo career, I was Creative Director at Minneapolis agency Dalton Sherman. Before that, I worked for 10 years as a Copywriter and Associate Creative Director at Martin|Williams. In previous professional lives, I've also been a copywriter at Webber Advertising, WatersMolitor and Strategy III Group. Scroll down for details.
In the awards department, I led the creative team behind The Response Project, a campaign that won a Gold Echo Award. My cohorts and I received a Bronze Effie for the Official Product Testers campaign. Other stuff I've done has been recognized by the One Club, the American Institute of Graphic Arts (AIGA), the National Agricultural Marketing Association (NAMA), PRINT Magazine and the Minneapolis Advertising Federation.
And while my recollection of the experience is less than complete, I have a faux leather-bound document that says I graduated Cum Laude with Bachelor of Arts degree in English from Macalester College in St. Paul, Minnesota.
Anyway, enough about me. Let's talk about you.
CONTACT
e :: charles.youel@gmail.com
p :: 612.269.6280
t :: syntaxjunkie
WORK
Ideas + Words // CKY
November 1992 – present
Clients // AKA (Always Known As), ARTCRANK, Aveda, American Red Cross, Bank Forward, Bushel 48 Pasta, CANDO (Minneapolis Central Neighborhood), Caldrea, Crumpler Bags, DataStream Content Solutions, Data Sales Co., Famous Dave’s, Imaginary Bags, Intersections/Interseccionés, Microsoft, Minnesota AIDS Project, Minnesota Off-Road Cyclists, Mrs. Meyer's Clean Day, One On One Bikes, Second Harvest Heartland, Target, University of St. Thomas, Vogel Law Firm, West Bank Business Association, zAmya Theater Project
Creative Director // Dalton Sherman
January 2008 – February 2009
Clients // AmerincInn, Cenex, Children's Cancer Research Fund, Children’s HeartLink, Dunn Bros Coffee, The Humphrey Institute, Nebulus Flotation Devices, Safe Reflections, Uponor
Associate Creative Director, Copywriter // Martin|Williams
June 1998 – January 2008
Clients // 3M Dental, Boy Scouts of America, Cellular South, Center Life Finance, City of Minneapolis, Donatos Pizza, E*Trade Financial, In The Groove Music, Integrity Windows, L.L. Bean, Lincoln Financial Group, Marvin Windows, Minneapolis Downtown Council, NewPage Paper, Pfizer Animal Health, Polaris ATVs, Watercraft and Snowmobiles, Powertel, Syngenta Crop Protection, Tripleink, Victory Motorcycles, ZoneTrader.com
Copywriter // Webber Advertising
March 1996 – June 1998
Clients // Aussie Hair Care, General Mills Cereals, General Mills Flour & Foodservice, Jennie-O Turkey, Hormel, Johnson Fishing, Northern States Power, The Show (Minneapolis)
Copywriter // WatersMolitor
August 1994 – February 1996
Clients // Pillsbury, Sierra Pacific Power, Wisconsin Milk Marketing Board
Intern, Copywriter // Strategy III Group
September 1990 – November 1992
Clients // Cray Research, Café Frozen Foods, Dairy Queen, Red Baron Pizza, Tony's Pizza